This week we’re supposed to explain what a “Social Media News Release” is. Our book, Public Relations Writing and Media Techniques, calls them “multimedia” or “smart media” releases. The book goes on to say “Business Wire, PR Newswire, and Marketwire, now make it possible to embed a news release with high-resolution photos/graphics, video, and audio components.” A PR practitioner should use one of these SMNR/SMR as much as possible because search engines such as Google and Yahoo! can promote them using the included social media tags (i.e. words that are related to the topic of the news release.) Below are a couple of websites/blogs that further discuss SMNRs…

The Definitive Guide to Social Media News Releases

How to Write a Social Media News Release

What is a Social Media News Release?

I hope you find these sites helpful! Have a great day! šŸ™‚